Consumer behaviour Essay Example | Topics and Well Written Essays - 500 words - 3

Consumer behaviour - Essay Example These products have been grouped together depending on the type of decision rules that consumers would adopt while purchasing them Consumers will exhibit habitual/routine response behaviour while buying these products. In such cases, the consumer recognizes a problem and resorts primarily on internal search only, i.e. relies on his long-term memory. The internal search throws out a single solution, i.e. the most preferred brand which is purchased by the customer. There is thus low level of consumer involvement in such cases. Consumers typically demonstrate routine buying behaviour in case of low priced products that are frequently purchased. Consumers will resort to limited problem solving (LPS) decision rules while purchasing an aftershave lotion or taking carpeting decisions. Under LPS, consumers resort to some amount of external search in addition to internal search. They tend to consider a few alternatives before selecting a particular brand. Products involved in LPS arouse mild interest and curiosity. Consumers also resort to a little post purchase evaluation in such cases. Consumers will resort to extensive problem solving while purchasing luxury cars. They indulge in extensive information search which is followed by a complex evaluation of multiple alternatives. This process entails a thorough post purchase evaluation in such cases. Consumers use the extensive problem solving decision rules in case of infrequently purchased, very highly priced products. Typically such products carry a high symbolic meaning and have high social visibility. There are numerous features like focus, film format, lenses, timers, preview button, viewfinder, light meters, shutter controls etc. that can be considered while purchasing a 35mm camera. I find that the following attributes are relevant and must be kept in mind while making the purchase decision for a 35 mm camera; Shutter Speeds, Flash Sync, Autofocus,

Technology Plan Research Paper Example | Topics and Well Written Essays - 750 words - 1

Technology Plan - Research Paper Example Its head office is located at Redmond, WA. The company uses a web based platform to promote its business on the internet. It can be visited on: Clean-n-Brite.com. However, this is a static web site that only presents basic information about the company. In this scenario, the implementation of new technology based system will offer an excellent support and capability for establishing online sales. At the present, company has a large loyal customer base. In addition, Clean-n-Brite Business is basically a supplier of cleaning products to a lot of different companies and commercial areas. In addition, Clean-n-Brite Business provides different grade cleaning products for a number of different sectors. Additionally, Clean-n-Brite Business presently deals with a large number of corporations including hotels, processing industries, hospitals and public organizations, catering organizations such as leisure centers and schools. With the evolution in business, Clean-n-Brite Business has been able to see a lot of new opportunities as well as issues. Though, the greatest opportunity that business has got is in form of increased customer reorganization and business market position improvement. While talking about the problems that Clean-n-Brite Business is facing include handling the information and data gathered from various customers and corporations. As a result, the existing system which was created to manage these areas is not effectively dealing with these operations in an appropriate manner. Thus, there is need for a better system which can effectively and efficiently manage the operations and processes of business in an attempt to improve the organizational performance. For resolving this problem we have proposed the idea of application of a web based business platform. The new web based business platform will make use of the new technology based services for managing the online sales and transactions. The new system for business management will